Whether you’re an established advisor looking for a better situation, or someone considering this great industry for the first time, we invite you to explore an opportunity with the Don Lilly Agency of Futurity First. When it comes to training, technology, support, marketing, products, and working environment, we don’t think you will find a better place anywhere.

With over 150 years of leadership experience, our agency’s management team is committed to using that experience to help you grow your practice, learn new concepts, and succeed. With a dynamic firm like Futurity First behind us, we can provide quality advice in the areas of wealth management, asset protection, legacy planning, income protection, property & casualty, and healthcare planning to individuals and businesses.

This website will give you an idea of who we are as an agency. It talks briefly about our team, mission, and what we offer our advisors. But of course, a website can only provide an overview. To get more details, schedule time on our calendar.

Meet Our Leadership Team

Don Lilly III

Don Lilly III
General Manager
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Don has over 18 years of experience in insurance and financial services, running a very successful field sales office.

Don has held several key leadership positions in a regional career agency system.  He was responsible for helping to oversee 9 field offices, and was heavily involved in recruiting and training.  He earned 7 Key Associate Awards and numerous Diamond Level GAMA Awards for recruiting.  These accomplishments and more have earned Don a spot at Futurity First’s Leaders Conference for five years.

Don received a bachelor’s degree from Virginia Tech and his MBA from Radford University.  He has LUTCF and LACP designations and holds Series 6, 63, 65 and 26 licenses.  Don and his wife Katie live in Roanoke, VA with their two sons, Donnie, 9, and Jack, 3.

Join Our Team

Connect with us to explore your limitless potential at Futurity First. Whether you have been in the insurance or financial industry for years or are just starting out, our unparalleled technology, marketing programs and support will take your practice to new heights.