Futurity First Mid-Atlantic

Managing DirectorDon Lilly III, MBA, LUTCF
Associate Managing Director, Agency Operations Manager: Blake Moore
Associate Managing Director: Donna Short Abbott
Office Manager: Tamra Brown

Salem Office:
2820 Keagy Road
Salem, Virginia 24153
Phone: 540.380.8340

Fairfax Office:
3959 Pender Drive, Suite 300
Fairfax, VA 22030

Office Advisors

Justin Davis
Dana Hannah
Wayne Montgomery
Angela Richerson
Jason Diggs II
Chris Jennings
Marshall Orenic
Derek Wiley
James Eagle Jr.
Carrie Kendrick
William Owusu Adjei
Sam Zakaria
Scott Fish
Beverlie Lee
Christopher Pitt

Robert Fulmer
Judy McCollough
Jeff Rascher

Richard Garst
Shelley McGhee
Yvonne Reynolds

About the Mid-Atlantic Office

It is the mission of the Don Lilly Agency of Futurity First to be the company of choice in the communities we serve. We are in the business of providing quality advice in the areas of asset protection, legacy planning, income protection, and healthcare planning to individuals and business owners. Our mission is achieved through the combined efforts of our agency’s staff and advisors. We deliver products of superior value exceeding our customer’s expectations. We represent Futurity First with the highest ethics and standards of professional behavior.

Our Leadership


Managing Director

Don has over 11 years of experience in insurance and financial services, running a very successful field sales office.  

Don has held several key leadership positions in a regional career agency system.  He was responsible for helping to oversee 9 field offices, and was heavily involved in recruiting and training.  He earned 7 Key Associate Awards and numerous Diamond Level GAMA Awards for recruiting. 

Don received a bachelor’s degree from Virginia Tech and his MBA from Radford University.  He has a LUTCF designation and holds Series 6, 63, 65 and 26 licenses.  Don and his wife Katie live in Roanoke, VA and have a 2-year-old son Donnie.  

Blake Moore
Associate Managing Director, Agency Operations Manager

Blake is responsible for supporting the agency through recruiting, training, and development of new advisors as well as assisting in the daily operations of the agency. He has over 8 years of experience within the insurance and financial services industry with a very successful regional agency operation, supporting 9 field offices. Blake has held various recruiting, training, and marketing roles throughout his career. He has been recognized by GAMA for his contributions, earning a Key Associate award in 2016 and numerous Diamond Recruiting Awards prior to that.

Blake graduated from Virginia Tech with a bachelor’s in Business and has the FSCP designation. He also has his 6, 63, and 65 securities licenses.

Donna Short Abbott

Associate Managing Director

Donna is responsible for the recruiting, training, and development of our Roanoke, VA branch.  She provides our agents and advisors with coaching, training, and assistance in all areas of doing business within Futurity First’s platforms.

Donna has been in the financial services industry for over 12 years. She provides her clients with expertise in many areas with a specialization in retirement planning, life insurance, Medicare, and buy/sell agreements.  She has been nationally recognized with numerous industry awards including Million Dollar Round Table (MDRT), the President’s Trophy for being one of the top 5 agents at Transamerica, Pinnacle Club, Platinum Achievement Award, and NHA’s Red and Navy Jacket award.  She also holds her Series 6 and 63 licenses, and is actively involved with GAMA and NAIFA.  Donna graduated from Radford University with a Bachelor’s degree in Business Management.  As a lifelong resident of Botetourt County, she and her husband, Tyson, currently reside in Fincastle, VA.