Our Market Opportunity

At FUTURITY FIRST our target market includes approximately 40 million households with incomes between $30,000 and $200,000 in the 45 to 75 age group. This group includes seven million seniors, almost five million self-employeds, and over one million business owners.

Three significant factors impact individuals and families in our target market:

• The ongoing and accelerating transition of boomers from middle age to seniors, from pre-retirees to retirees;
• The increasing longevity of seniors; and
• The uncertainty of the economy, investment marketplace and entitlement programs

As boomers begin to focus more on retirement; as both seniors and boomers confront the fact that they are living longer; and as concerns about the economy, the performance of savings and investments, and the solvency of entitlement programs grows; the FUTURITY FIRST target market is becoming increasingly more concerned about their financial security and more interested in the risk protection, safety and guarantees provided by traditional life and health insurance and annuity products.